Design Mart @ Detour 2009

I went to this exhibition to visit my friends who had counter there to sell their designs. There were many ITC students too =)

Besides counters in courtyard, there were installations exhibited inside buildings.
Some of them were quite interactive (the pic that the child sitting on the floppy cotton, just like integrated in the installation) . And some were reflecting social phenomenon (a brick cost $13690 Private estate "Red Peninsula") .

It was a good platform for young designers to showcase their creativity. A good visit for younger in weekend.

By Cherry Siu Yuen Sum

Franc Franc Xmas VM @ Festival Walk

Franc Franc used Xmas Circus as theme of VM this xmas.

The display used elements of glamorous, delicate props like bling bling , glossy colorful xmas decorations. It is eye-catching and attracted me to visit the store at once.

By Cherry Siu Yuen Sum

H&M staff coupon for friends

H&M distributed discount coupon to all staffs for their friends to shop, providing 20% off fm Dec 7-20, 2009.

it is a good promotional tool which using staff connection to increase sales at Xmas and promote good will of the company.

By Cherry Siu Yuen Sum

Habour City x HK Bood Cancer Foundation x Miffy

I went to Habout City to have dinner with my family last night. In the mall, there was an exhibition featuring many Miffy models. It was held by Habour City and the Hong Kong Blood Cancer Foundation, aiming to raise fund for the latter party.

　
Customers can visit the gallery of Miffy and take photos with it once they donated HK$40 to the HK Blood Cancer Foundation.
　

　
Insides the mall, there are many Miffy around, which is a kind of installation. Customers can take photos with them.^^
　

　
And outside the mall, there is a large installation which is a crystal ball with Christmas Fairy inside. Once coustomers donated HK$10, they can take photos with this installation. All the money raised will be donated to the HK Blood Cancer Foundation as well.
　

　

I think this exhibition is interesting because apart from fund raising, this event is also used to celebrate Miffy 55-year-old birthday. The drawings inside the Miffy Gallery are drawn by some children and used for charitable purpose. The installation and the celebrities invited to the exhibition can attract customers' attention and generate publicity for this meaningful event.

　

By Nicole

　

Chanel fashion show in Shanghai

Chanel Paris-Shanghai fashion show

Chanel held a fashion show in Shanghai (Huangpu River )

Which is a really amazing fashion show that I see. The following pictures show that the show piece you can easily that it is inspried by China. However, Karl transfer the china clothes to some elegant and sophiscated amazing pieces. When you see the pictures, you can totally feel the consistency between the clothes and environment.

Here's are the video of the fashion show. It's really amazing.

Chanel also established some video clips to tell people about the development process of the fashion show. There are 11 episodes to show the process from design and development to the fashion momement. It is really good for us to see how a designer develop their idea, and know how can transfer this idea to the whole fashion show. It is not a easy job. The video is good for fashion stdent too, to see the procedure of making fashion show.

That's a successful promotion strategy to show their brand power!!

By Joe

ground zero X glaceau vitaminwater

ground zero X glaceau vitaminwater fashion store

ground zero crossover with the new drinks product-- Glaceau vitaminwater in Central.

It is obvious that the drinks product collborate with a street fashion brand and together launch a fashion show.

The fashion show held at the pop up store of Glaceau vitaminwater which let peopl to taste the newest favor of the vitamin water.

Ground Zero is a hottest brand in Hk which the product is funcky and playful, but also energatic. The brand image really suitable with the hottest drinks product.

I think the crossover project is creative. However, the fashion cannot create much noice. The collaborative activities can diversifty as larger as possible to increase the public awareness. As I only can see the publicity in some magazine with small column.

By Joe

diesel pop up store

The new DIESEL "heartschallenger" Pop up store located in kingston street in Causewaybay. When I walk along the street, the special store layout really attract my eyes. In the store, the jewellery , watches and accessories displayed with some toys, candy and a outstanding "pink ice cream truck". The store playing some funny music which make you feel happy and excited. I can say that the store atmosphere can increase your buying intention.

The pop up store will last for 1 month only, no matter the new collection is good or not, the store display and atmosphere is really innovation and never seen before. It show what Deisel 'S brand image is.

By Joe