The new DIESEL "heartschallenger" Pop up store located in kingston street in Causewaybay. When I walk along the street, the special store layout really attract my eyes. In the store, the jewellery , watches and accessories displayed with some toys, candy and a outstanding "pink ice cream truck". The store playing some funny music which make you feel happy and excited. I can say that the store atmosphere can increase your buying intention.
The pop up store will last for 1 month only, no matter the new collection is good or not, the store display and atmosphere is really innovation and never seen before. It show what Deisel 'S brand image is.
By Joe
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