H&M Promotion strategy

H&M spend many effort on promotion, no matter the outdoor advertising, Direct market - H&M Magazine, They also invite the press even the famous blogger in HK.

http://www.popbee.com/ is a local fashion blog, the web master POPBEE
updated the fashion blog everyday, and showing the lastest fashion news around the world. However, she is not the reporter. The fashio news are typing by her preference.

H&M is very clever to invite her to join the Collection preview, as she will show out the special picks of the lastest collection, also some photos. Word of mouth is a powerful tool in promotion strategies.



Some comment that she leave in the blog, all of them are positive comment of the latest collection.


Some best picks of POPBEE.

BY Joe