NARS 15 * 15 exhibition

NARS15 exhibition is held on Pacific Place in 16/12 - 20/12

There are 15 supermodels, designers and celebrities such as Marc Jacobs, China Machado, Isabella Rosselini, Naomi Campbell to show the 15 traditional product of NARS and 15 style designs.

By Yan Yan =]

Barbie wear Christian Louboutin

Welcom to the Barbie's party~

Barbie’s 50th Anniversary

Vistors can enjoy the cake, show and Barbie's exhibition in the party.

There are many Barbie to use to decorate the party.

Barbie’s luxe pink bedroom (which included a shoe closet filled with 50 pairs of Barbie® pink peep-toe Christian Louboutin heels)…

Barbie featured Christian Louboutin Collection

By Yan Yan=]

Gagalization

the MV of LadyGaGa [Bad Romance] is so trendy and it keeps surprising public.

It is a new promotional way to promote fashion collection.

in the mv, she wears Alexander McQueen Spring 2010 -- the outstanding high high heels. Also includes Burberry graffiti trench coat. it's so exciting. XD

GaGa becomes a present fashion icon. There are [Haus of GaGa] to special design her fashion items.

Styling by Nicola Formichetti. It's Cool. Right?

I love Lady GaGa

By Yan Yan=]

Christmas with Miffy @ Harbour City

Installations of large Miffy is now spread in conerns of Harbor City. It's for the celebration of Miffy's 55 years old and also for raising fund for the Hong Kong Blood Cancer Fundation. Every Miffy doll in Harbor city is donated by one individual. Such function is meaningful and create a lot of joy for people, many like taking photo with the Miffys and improve the X'mas atmosphere inside the mall.

By Karen Lam Ching

Fashion in Art Fair

I have went to the Art Fair held in HKECE this summer.
Some of the Artwork are related to Fashion. They inspire me that fashion is part of culture and can become a piece of art.

This is the picture of famous Designer 村上隆 and his creature - flowers, the artwork is making acrylic on canvas.

This picture is made of different jeans. The designer has used both interior and exterior side of jeans, even the pockets and zipper.

The famous fashion luxury brand - Louis Vuitton. The famous component - the lock is being enlarged and made into art pieces.

The pottery is being piled up and made into Chinese blouses and skirt. It showed us the fashion in the old days and delivered the message of "tradition" by the pottery.

By Hau yee

Puma - The Black Label Store in Japan

The picture was taken in Puma store in Japan 2 years ago. At that time I knew nothing about Puma Black Label since it has not yet been launched in Hong Kong. I just know Puma is a Sports brand instead of a fashion brand.

When i stepped into the store, I have changed my mind and felt surprised. Puma was not only a sports brand but also a fashionable brand! Japan is definitely a fashion capital. They are all talented with fashion sense. The VM of the store made me admire the creativity of Japanese. The store has been decorated as a bike. All the things in the store are the components of the huge bike. They made Sports melt with Fashion in Puma, even changed my perception towards Puma when i backed to HK.

By Hau yee

MARTELL ads on 《VISION》Nov

MARTELL sponsored the Vision Art section in 《VISION》Nov

There is a tag line " MARTELL art tour" on cover page of the section, a ribbon and rubber made seal chop on opp. page. At the end of the section, there is another page with ribbon following ads on opps page.

It borrowed the prestige of 《VISION》to make the brand more "artistic", it is a clever move to let the reader perceive the brand a more meaningful and high class one.

By Cherry Siu Yuen Sum

Design Mart @ Detour 2009

I went to this exhibition to visit my friends who had counter there to sell their designs. There were many ITC students too =)

Besides counters in courtyard, there were installations exhibited inside buildings.
Some of them were quite interactive (the pic that the child sitting on the floppy cotton, just like integrated in the installation) . And some were reflecting social phenomenon (a brick cost $13690 Private estate "Red Peninsula") .

It was a good platform for young designers to showcase their creativity. A good visit for younger in weekend.

By Cherry Siu Yuen Sum

Franc Franc Xmas VM @ Festival Walk

Franc Franc used Xmas Circus as theme of VM this xmas.

The display used elements of glamorous, delicate props like bling bling , glossy colorful xmas decorations. It is eye-catching and attracted me to visit the store at once.

By Cherry Siu Yuen Sum

H&M staff coupon for friends

H&M distributed discount coupon to all staffs for their friends to shop, providing 20% off fm Dec 7-20, 2009.

it is a good promotional tool which using staff connection to increase sales at Xmas and promote good will of the company.

By Cherry Siu Yuen Sum

Habour City x HK Bood Cancer Foundation x Miffy

I went to Habout City to have dinner with my family last night. In the mall, there was an exhibition featuring many Miffy models. It was held by Habour City and the Hong Kong Blood Cancer Foundation, aiming to raise fund for the latter party.

　
Customers can visit the gallery of Miffy and take photos with it once they donated HK$40 to the HK Blood Cancer Foundation.
　

　
Insides the mall, there are many Miffy around, which is a kind of installation. Customers can take photos with them.^^
　

　
And outside the mall, there is a large installation which is a crystal ball with Christmas Fairy inside. Once coustomers donated HK$10, they can take photos with this installation. All the money raised will be donated to the HK Blood Cancer Foundation as well.
　

　

I think this exhibition is interesting because apart from fund raising, this event is also used to celebrate Miffy 55-year-old birthday. The drawings inside the Miffy Gallery are drawn by some children and used for charitable purpose. The installation and the celebrities invited to the exhibition can attract customers' attention and generate publicity for this meaningful event.

　

By Nicole

　

Chanel fashion show in Shanghai

Chanel Paris-Shanghai fashion show

Chanel held a fashion show in Shanghai (Huangpu River )

Which is a really amazing fashion show that I see. The following pictures show that the show piece you can easily that it is inspried by China. However, Karl transfer the china clothes to some elegant and sophiscated amazing pieces. When you see the pictures, you can totally feel the consistency between the clothes and environment.

Here's are the video of the fashion show. It's really amazing.

Chanel also established some video clips to tell people about the development process of the fashion show. There are 11 episodes to show the process from design and development to the fashion momement. It is really good for us to see how a designer develop their idea, and know how can transfer this idea to the whole fashion show. It is not a easy job. The video is good for fashion stdent too, to see the procedure of making fashion show.

That's a successful promotion strategy to show their brand power!!

By Joe

ground zero X glaceau vitaminwater

ground zero X glaceau vitaminwater fashion store

ground zero crossover with the new drinks product-- Glaceau vitaminwater in Central.

It is obvious that the drinks product collborate with a street fashion brand and together launch a fashion show.

The fashion show held at the pop up store of Glaceau vitaminwater which let peopl to taste the newest favor of the vitamin water.

Ground Zero is a hottest brand in Hk which the product is funcky and playful, but also energatic. The brand image really suitable with the hottest drinks product.

I think the crossover project is creative. However, the fashion cannot create much noice. The collaborative activities can diversifty as larger as possible to increase the public awareness. As I only can see the publicity in some magazine with small column.

By Joe

diesel pop up store

The new DIESEL "heartschallenger" Pop up store located in kingston street in Causewaybay. When I walk along the street, the special store layout really attract my eyes. In the store, the jewellery , watches and accessories displayed with some toys, candy and a outstanding "pink ice cream truck". The store playing some funny music which make you feel happy and excited. I can say that the store atmosphere can increase your buying intention.

The pop up store will last for 1 month only, no matter the new collection is good or not, the store display and atmosphere is really innovation and never seen before. It show what Deisel 'S brand image is.

By Joe