MARTELL ads on 《VISION》Nov

MARTELL sponsored the Vision Art section in 《VISION》Nov

There is a tag line " MARTELL art tour" on cover page of the section, a ribbon and rubber made seal chop on opp. page. At the end of the section, there is another page with ribbon following ads on opps page.

It borrowed the prestige of 《VISION》to make the brand more "artistic", it is a clever move to let the reader perceive the brand a more meaningful and high class one.

By Cherry Siu Yuen Sum