ground zero crossover with the new drinks product-- Glaceau vitaminwater in Central.
It is obvious that the drinks product collborate with a street fashion brand and together launch a fashion show.
The fashion show held at the pop up store of Glaceau vitaminwater which let peopl to taste the newest favor of the vitamin water.
Ground Zero is a hottest brand in Hk which the product is funcky and playful, but also energatic. The brand image really suitable with the hottest drinks product.
I think the crossover project is creative. However, the fashion cannot create much noice. The collaborative activities can diversifty as larger as possible to increase the public awareness. As I only can see the publicity in some magazine with small column.
By Joe
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