AWI-Cerruti Fashion Design Competition 2006

It was the first time that the Australian Wool Innovation (AWI), world-renowned fashion designer Mr Nino Cerruti and The Hong Kong Polytechnic University jointly organized The AWI-Cerruti Fashion Design Competition 2006. It was open to all full-time and part-time students all over the world. In the competition, it required the participants to use Australian Merino Wool as the main fabric for their design. The objectives of this competition are to introduce students the traditional yet fashionable MERINO WOOL fabric and arouse their interest in fashion design. Students can demonstrate both their artistic ability and fashion talent on the international stage by creating innovative wool designs.

Press release was used to arouse attention around the world in order to attract more students to join this competition. For example, The Hong Kong Polytechnic University had sent web mail to all the students who were studied in the institution of textile and clothing in order to encourage them to take part in the competition.

Besides, attractive Awards were also used to attract more students to join the competition. For the grand award, AUD5,000 and work experience at the Cerruti office in Italy was offered. And the first runner-up will be awarded for AUD3,000 and 2nd Runner Up is AUD2,000. This can be one of the motivations that drive students to join the competition and arouse people’s attention.

The event also held a special reception. It was graced by the presence of Prof. Poon Chung-kwong, PolyU President; Mr Nino Cerruti; Mr Graham Stewart, General Manager of Textile Technology of AWI; Mr Mark Wood, Trade Commissioner of Australian Trade Commission; and members of the fashion and textiles industry.

by Angela