Maison Martin Margiela Beijing Exhibition

Maison Martin Margiela's exhibition was held at 798 Unit, Beijing along with I.T. from 13 June to 1 July 2008. It exhibited many valuable current and archive documents, garments and videos from MMM It was divided into 8 exhibition rooms tha visitors would be able to walk from one to another.

It was not a classic retrospective exhibition, instead, it looked more deeply into different themes which showed MMM's design concepts.

Thus, it proved the brand to be a lively laboratory. Not only with their clothes, but also in their way of presenting collections, the architecture of their shops, and their communications with the press. More, it featured the brand's various collections, fashion shows, presentations and events worldwide, and also the design of its shops and offices, exceptional house style and communications policy.

by Angela