Be eco-friendly and protect our earth is a hit topic in the 20s, many industry try to using that as a gimmick for attracting customer or enhance, reshape brand image, etc.
The methods not surprisingly are always establishing charity event, tote bags replace paper and plastic bags, and produce organic material merchandises.
JUICY COUTURE start a fashion recycle event at the end of this summer time, that give their customer a chance of getting 20% discount for their new clothing. Customers who shop at juicy couture and bring along together with their old juicy apparel, they can get 20% off for their total purchase of new juicy apparel. The received juicy apparel will denote to some local charity organization.
This event offer benefits to both three parties—the brand itself, customer and charity organization. Juicy couture of course can gain a higher reputation in the market and customer mind. As the same time, increase sale volume within a short period for new arrival items. Customers can earn from discount, a chance to clear up and prepare more space for their new bought clothes. Charity organization freely receives much good quality apparel that can help lots of people.
Juicy Couture does different from other fashion apparel brand this time as it uses a retailing promotion method on doing eco-friendly, but not on product development. It is clever to launch for s shorter period to see whether it works to their customer or not. Other brands can learn from this.
The methods not surprisingly are always establishing charity event, tote bags replace paper and plastic bags, and produce organic material merchandises.
JUICY COUTURE start a fashion recycle event at the end of this summer time, that give their customer a chance of getting 20% discount for their new clothing. Customers who shop at juicy couture and bring along together with their old juicy apparel, they can get 20% off for their total purchase of new juicy apparel. The received juicy apparel will denote to some local charity organization.
This event offer benefits to both three parties—the brand itself, customer and charity organization. Juicy couture of course can gain a higher reputation in the market and customer mind. As the same time, increase sale volume within a short period for new arrival items. Customers can earn from discount, a chance to clear up and prepare more space for their new bought clothes. Charity organization freely receives much good quality apparel that can help lots of people.
Juicy Couture does different from other fashion apparel brand this time as it uses a retailing promotion method on doing eco-friendly, but not on product development. It is clever to launch for s shorter period to see whether it works to their customer or not. Other brands can learn from this.
by Man and Denise
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