Hats off to Elements

Famous hat designer Philip Treacy exhibited his hat collections in Elements, a shopping mall in Hong Kong, in order to celebrate the mall's 2nd anniversary. The collection includes the product lines of Andy Warhol and Alexander McQueen.

　

　

　

Followed photo shows that there was an interactive game which enable customers to try the hats on their own heads in virtual.
　

　

Followed pics are from the internet, showing the hats in that exhibition.
　

　

I think such exhibition is very special as those hats have never been shown in Hong Kong. Specifically, Philip Treacy designed a hat for Elements 2nd anniversary, which is the only one in the world.

　

Also, there was some machines to let customers to play the interactive game. This can increase the customers involvment and create a memorable shopping experience.

　

By Nicole