chocoolate pop up store---APM

This is the POP-UP STORE of Chocoolate corss over with Bathing Ape

The pictures were taken on 5th Nov. So, could not really shop in it as it was planned to be opened on 6th Nov. I think this kind of pop up store could really draw the attention of passer -by. The can shape cashier,can shape display of T- shirts.. and big logo of Bathing Ape are very interesting and attractive.

However, this is actually the cross over between Chocoolate and Bathing Ape. The selling point seemed still focus more on Bathing Ape which is specialized in producing T- Shirt, and the big lighted logo on the top of the can may make people think that the store is selling Bathing Ape instead of Chocoolate. But it is good to learn that it's cross over between the two brands.

From my point of view, Chocoolate would gain something from this marketing strategy. After the cross over with Bathing Ape, people may have better understanding of the brand of Chocoolate and may think it does good in T-shirts. However, to Bathing Ape, they don;t need to make use of the brand name of Chocoolate to draw more awareness, but still can have more explore by having this kond of co-operation.

BY Esther