Nike AW77 exhibition

Nike AW77 : This is my hood exhibition


The exhibition is showing the new collection of nike: AW77, also want to celebrate 1 Year annaversiary of Nike Sport.

Nike collaborate with different media, such as celebrities: Wyman Wong; Creative company: Silly thing. The exhibition is showing some playful installation which all cover by the Special fabric, the same as AW77 collection.

The installation is not so special, which only cover with the cotton fabric (I think), The craftmanship is worst too, which make me feel that the exhibition is not attractive.
However, the game machines is good for the audience to stay longer in exhibition. Interaction with the customer can create special atmosphere.


People can get a hand made printed product if purchase AW77 collection in the exhibition. People can design the color and the print they want.

After party held after the opening of exhibition. Some games machine placed in the area, guest are welcome to play. Mst of the guest are the press and celebrities, they can enjoy the cocktail and play in the area.

I think Nike try to make the brand more "Hip and young".

By Joe