Hermes Silk Bar-- Festival walk

The front of the silk bar--- (Causeway Bay way one)

silk scarves are hanging on the ceiling of the silk bar



Sales girl is showing the way of the scarf can be used.


A bar-tender is making a cup of drink for the customer.


Nice drinks are made and served.



I discovered the orange lorry when I was waiting outside CityU. I think this is a very interesting POP UP store and took few pic of it. However, I don;t have time to take the pics from different angle as I was in hurry at that time. So , I downloaded some from the online editorial.

It is the first " silk bar' pop up store that Hermes ever has. The silk bar is in orange lorry shape and decorated like a reading room. There was a bar tender serving the customers with five different kinds of healthy. When some customers are waiting theris fds by enjoying the nice drinks. The salesgirls were busy at showing different scarves in different style. They seemed busy but nit noisy. It is really like a small bar for relaxing but can do shopping at the same time.

This kind of pop up is innovative. It is created with art sense but mix into people's life. Unlike traditional pop up stores which just sell the items they want to sell. The silk bar of Hermes can do more by providing a nice environment and drinks for the customers. This would add value to the products. Moreover, the usage ways of the scarves are taught and showed unexpectedly. I believe that customers will be joyful to gain it.

By Esther