Hey! Look what they've done!

From our guest speaker, we learned one of the most important idea of creative promotion, includnig window display and advertisment, is to "Wow" people, that means to surprise audiences and draw their attention to what new trend is.

Let's take a look at how these brands promote themselves through creative ads:

Brussel's agency TSWA created this striking print ad for paint manufacturer Levis,with the idea of a 'splash of paint'.

This sexy and attractive ad simply links fashion with interior, they are reflection of personal lifestyle. This ad smartly arouse people who are not only interest in painting walls in great colors but also care for the quality of life. "Fashion and walls", it inspires audience to imagine painting luminous paints on walls, just like wearing fine quality, comfort and
kaleidoscopic, stylish garments on the body. It is all about "Ambiance", showing personal style and sense of taste. We love the in-depth meaning of this ad, instead of selling functional attributes or performance of paint.

Here, we would also like to share some more interesting ads other than fashion ads, which successfully brought excitment to passers-by:

Nikon D700 Guerrilla Style Billboard in Korea

by Denise