Paul Smith for Evian

　

　

Paul Smith designed a bottle for Evian 2010 which will be on sale in limited amounts until Christmas. It is a nice glass bottle with colourful stripes around the top, printed with organic ink. He said that it is about "classic with a twist", and he would like to deliver a message of "live young" to the audience and wish them would enjoy every day with a youngful heart.
　

　

I think this smashing bottles are really interesting as it collabrates fashion brand and beverages together. In the ad, Paul Smith uses an extra long straw to drink the water from the bottle, and reflect the brand meaning of "live young" in a lively and delightful way. In my opinion, the bottles are so beautiful and the meaning behind is also meaningful ^^

　

By Nicole