The fifth Yves Saint Laurent manifesto was released on Saturday, September 12,2009 where over half a million copies of the eco-consciously printed Manifesto will be distributed in the streets of Paris, New York, Milan, London, Tokyo, Hong Kong and, for the first time, Seoul.
Like past seasons of manifesto distribution, the first 2,000 passerby in each city will receive the Manifesto in a custom cotton tote bag designed by Creative Director Stefano Pilati.
This season, AW09/10, the YSL manifesto features Inez van Lamsweerde and Vinoodh Matadin's campaign imagery with Christy Turlington.
In the last season, the YSL manifesto also included an additional collectors item besides the tote bag -- a custom USB key uploaded with the Manifesto video.
In the last season, the YSL manifesto also included an additional collectors item besides the tote bag -- a custom USB key uploaded with the Manifesto video.
As, apart from this printed YSL manifesto features, started from the last month, Yves Saint Laurent has also established their official page in the popular communication tools, like the Facebook and Twitter, in order to gain a higher exposure of the brand and also the YSL manifesto project.
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