Most international fashion brands, for examples, Dior, Vivienne Westwood, LV, Chanel, aim to release their fashion concept and promote themselves through holding exhibition. Muccia Prada have a great passion on promote culture and art to public. Prada Transformer is a pioneering temporary structure picked up by crancs and rotated to accomodate a variety od cultural events.
The 20-metre high Prada Transformer is located adjacent to the 16th Century Gyeonghui Palace in the centre of Seoul. The pavilion consists of four basic geometric shapes – a circle, a cross, a hexagon, a rectangle – leaning together and wrapped in a translucent membrane.
a fashion exhibition (Waist Down, featuring skirts designed by Miuccia Prada)
a film festival (co-curated by Alejandro González Iñárritu),
an art exhibition (by Swedish video artist and sculptor Nathalie Djurberg),
(Now is Phase 3)
a Prada fashion show
Now, it is on a art exhibition, showing the art works and videos by Nathalie Djurberg.
it is so fab and feeling dark.
if i have enough money
i so wish to visit it in Seoul.
By Yan Yan =]
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